Introducing CV Skinlabs Skincare—Arrives March 15, 2012
Many of you know that for the last 3 years I’ve been working on a project that I’m very passionate about. The dream started 5 years ago, when my father was going through cancer treatments. He suffered some pretty severe side effects on his skin, including an acne-like rash. I went out and bought what I thought was a high-quality cream for sensitive skin, and it ended up burning and further irritating his skin.
I had been working in the beauty industry for over 8 years and hadn’t ever thought to read product labels. No one had ever taught me to do so. This one incident changed everything—I read the label of the product I bought for my dad to find out just what he could have reacted to, and I was shocked to find many potentially harmful chemicals—some even classified as carcinogenic.
Upset and disheartened, I decided right then and there that someday, I was going to create line of skin care products that would be safe for anyone to use, especially people like my father who were going through health challenges that created difficult reactions on their skin, or anyone with compromised skin.
Working on a Dream
After my father passed away, I started work on that dream. I knew I couldn’t do it alone, so I gathered some top experts around me. These included a toxicologist, a chemist specializing in natural formulations, doctors experienced with the ins and outs of skin care, an experienced product developer, and more. For over a year we engaged in extensive research, and for the next two years we worked on putting together just the right natural and organic ingredients into safe, nourishing formulas that are bio-compatible with skin, yet non-irritating and toxin-free. Today, I’m super excited to be revealing the result of all our efforts.
Introducing: CV Skinlabs
A New Sanctuary of Safety
Who’s It For?
Who can use these products? People who:
- want to reduce their toxic exposure
- want to nourish their skin with ingredients from nature, without the risk of potentially harmful chemicals
- have compromised skin, sensitive skin, or chemical sensitivities
- have conditions like rosacea, eczema, psoriasis, or dermatitis
- have skin battered by medical treatments like chemotherapy, radiation, and medications
- have fragile, thin, or reactive skin that needs serious tender care
- have skin that often reacts to other skin care products
100% Free of:
The most important thing to me in creating these products was to avoid all the potentially harmful ingredients that are often present in most brands today. CV Skinlabs products are all 100% free of synthetic dyes, parabens, formaldehyde, 1,4-dioxane, phthalates, mineral oil/petrolatum, silicones, propylene glycol, SLS/SLES, PEG/PPG, triclosan, hydroquinone, disodium EDTA, talc and MEA-DEA-TEA—all suspect ingredients when considering the health of the skin and body. (Check out my Ingredients to Avoid list.) Synthetic fragrances are also not allowed, as most are made with a combination of hundreds of chemicals.
Finally, only non-hormone-altering plant extracts provide a light scent to each CV Skinlabs product. And since even organic essential oils can irritate sensitive and fragile skin—while some may have a slight potential to mimic the action of estrogen—they were removed from consideration as well.
Natural and Organic Ingredients
On the other hand, what did we decide to put in these formulations? We wanted to find natural ingredients that had the power to really improve the skin’s condition, so again we spent a lot of time going over the current scientific research out there, and I’m very excited with what we came up with. (Stay tuned to this blog as we reveal more about the ingredients over the next few weeks!)
Ergonomic Bottles and One-Way Evacuation Packaging
In addition to taking extra care with the formulations themselves, we only used one-way evacuation packaging (no jars) to minimize contamination and oxidation of our active ingredients. We also designed and created our own bottles with a firm grip and easy-to-hold shape so that people with neuropathy, arthritis, and other challenges can easily open and work with CV Skinlabs products.
Watch this blog over the next 3 weeks, as we’ll be revealing more about each of the products, plus announcing opportunities for you to win some of them for free! Our shopping website officially launches on March 15, 2012. That’s only a few weeks away! Meanwhile, I’ll be revealing more about the line in the coming weeks—the products themselves, the testing behind them, the ingredients, and what our early clinical testers had to say.
Check back—starting next week, we’ll hold a weekly contest, and the winner will receive FREE products!